A 95-year-old legacy
our story
Ours is nearly a century-old tale of innovation, pioneering management, and expertise. Joots is the child of the parent company Premchand Jute & Industries Pvt. Ltd, based in India. The family-run business has been the frontrunner in the Indian jute industry and is recognized as an international leader.
Today, the founder of Joots, Gunjan Churiwal, continues the legacy of the quality-conscious culture handed down to her. Shaped by her Indian heritage and Swedish lifestyle, she was passionate to merge the coveted values of both these cultures. She knew going back to the roots was the only way forward. And thus, Joots was born.
This is our story. The story of a community of dreamers and believers coming together to work in harmony with nature. The story of individuals interested in the intersection of cultures. This is your story, too. The advocates of change, on a path, to make a difference in the lives of our people.